Follow Your Instincts - awareness campaign

2015 Follow Your Instincts merchandiseResearch shows there are several myths about missing persons commonly held within the community. One of the NMPCC's awareness objectives is to dispel these myths in the hope that awareness of the facts will reduce the incidence of missing persons. In 2015 the National Missing Persons Coordination Centre will focus on raising awareness within the community of the common myths and facts surrounding missing persons.

The central messaging and branding designed to help communicate the theme is ‘follow your instincts’. Merchandise and advertising has been produced and distributed across Australia to form a national educational strategy in support of this campaign.

Follow your instincts

One of the most common myths surrounding missing persons is that you have to wait before reporting someone as missing. It’s common for people think they need to wait 24 hours, 48 hours, or sometimes even longer before they can make a missing persons report to police.

In Australia, a missing person is defined as anyone whose whereabouts are unknown, and there are immediate concerns for their safety and welfare. If someone you know is missing follow your instincts and report immediately.

More Information

For more information on some of the other common myths surrounding missing persons, please view the following NMPCC publications:

For more information on missing persons contact the NMPCC.