Missing Australians featured on milk bottles for the second year

Canberra Milk 2020 Campaign

In a joint campaign developed by the Australian Federal Police (AFP) National Missing Persons Coordination Centre (NMPCC) and Canberra Milk, the faces of missing people will once again be displayed on milk bottles in the Australian Capital Territory. The campaign will run from 15 June for four weeks in an effort to solve the mystery of their disappearance and raise awareness of the issue of missing people.

Last year the milk bottle campaign featured 12 missing persons from around the Canberra region and those with investigative links to the capital. In 2020, the campaign is being expanded to include the profiles of 16 missing persons from around the country. 

The milk bottle campaign will be complemented by a national social media campaign to raise wider awareness of this issue.

The social media campaign will coincide with the circulation of Canberra Milk bottles in the Canberra region and aims to reach all corners of the Australian community. The faces of these long-term missing persons are being shared in the hope that someone has information that can lead to their discovery. This campaign also aims to catch the attention of everyday people in the community who may not be aware of the role they can play in helping find these missing people.

AFP Assistant Commissioner Lesa Gale said the inclusion of missing people from areas other than the Canberra region was to highlight what is a national issue, and the AFP’s focus on delivering a national coordinated response.

“One person featured in last year’s Canberra Milk campaign was located. It is initiatives like these that remind people that missing persons are real people, and this is something that needs to be spoken about more,” AC Gale said.

“Our partnership with Canberra Milk has allowed us to bring these conversations into the homes and minds of everyday Australians, many who have not known the pain that a missing loved one can bring. We want people in the community to stop and think about not only these featured profiles, but also the profiles of many other long-term missing people across Australia. If anyone has information, no matter how small, please reach out to CrimeStoppers on 1800 333 000.

“We are grateful for the ongoing support of Canberra Milk and hope to continue to work with them in the future.

“Campaigns and collaborations such as this highlight the possibilities available in this space, and the impact corporate support can have for the 2,600-plus long-term missing persons in Australia and the loved ones left behind. It is important that we work together to raise awareness and profile as many of these cases as possible as every family equally deserves answers.” AC Gale said.

"Our missing you is deepened by that of not knowing where you are. But campaigns like this prove we are not alone in our search," Son of long-term missing Nicola Sallese, Jason Sallese said.

“Canberra Milk is an intrinsic part of the community and we value our partnerships, in particular those that can help raise awareness like this campaign,” Managing Director of Capitol Chilled Foods (Australia), Steve Ness said.

“CCFA has been proudly supporting the Canberra community for over 60 years. We are involved in communal events and schools programs like ‘The Breakfast Clubs’, where we donate and share the Canberra Milk experience.

“With the Missing Persons campaign we have a unique opportunity to raise awareness and start a conversation.”

Canberra Milk one-litre bottles are available from all usual retailers. Australians can help support the initiative by sharing the label on social media with the hashtag #missingXmilk. For those outside of the Canberra region, visit the NMPCC Facebook (www.facebook.com/AFPNMPCC) page and share the images of the milk bottles with your social network.

For more information on the AFP National Missing Person’s Coordination Centre (NMPCC) and the Public Register of missing persons, visit: www.missingpersons.gov.au. and www.facebook.com/AFPNMPCC.

About Canberra Milk

Capitol Chilled Foods (Australia) Pty Ltd is a joint venture company between Lion Dairy & Drinks and Bega Cheese Ltd. It is the only dairy manufacturer situated within the ACT.

It manufactures fresh milk and cream from its factory, located in Canberra and through its network of refrigerated vehicles, distributes fresh milk and other chilled food and beverage products, direct to ACT commercial customers, and through Franchise Owners and distributors in southern NSW.

Media enquiries

AFP Media: (02) 5126 9297


The profiles of long-term missing Australian's featured in this campaign are as follows.



Robert JACOB - ACT




Richard ROE - NT



Christine REDFORD - SA






Josephine JENNINGS - WA




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